“-Regarding a survey, 70% of the surveyed companies stated to use and/or monitor social media. The most active industries are services, retail, consumer goods, transport and technology, media & telecommunications.
-Marketing represents 83% of the initiatives on social media
-Approximately 60% of the companies surveyed stated to have the intention to increase the invested value within the next 12 months.”
“A COUPLE of months or so after becoming Britain’s prime minister, David Cameron wanted a few tips from somebody who could tell him how it felt to be responsible for, and accountable to, many millions of people: people who expected things from him, even though in most cases he would never shake their hands.
He turned not to a fellow head of government but to…Mark Zuckerberg, the founder and boss of Facebook, the phenomenally successful social network. (It announced on July 21st that it had 500m users, up from 150m at the start of 2009.) In a well-publicised online video chat this month, the two men swapped ideas about ways for networks to help governments. Was this just a political leader seeking a spot of help from the private sector—or was it more like diplomacy, a comparison of notes between the masters of two great nations?” The Economist, July 22nd The future is another country
Yes you read well, the author spoke about two nations? I know it seems a little absurd and exaggerate but when you read the entire article, Facebook presents some similarities with a country in terms of:
“[It] is a device that allows people to get together and control their own destiny, much like a nation-state”
People share their opinion with “imagined communities” in which each person feels a bond with millions of anonymous fellow-citizens.
A facebook’s economy “Earlier this year the firm said it wanted applications running on its platform to accept its virtual currency, known as Facebook Credits”
If it were a physical nation, it would now be the third most populous on earth. Mr Zuckerberg is confident there will be a billion users in a few years. Facebook is unprecedented not only in its scale but also in its ability to blur boundaries between the real and virtual worlds.
Obviously this is a comparison, but when you think about it, it is…scarry, impressive…? I am sure we all different opinions about this subject and I am sure it can lead to a very enthusiastic debate at dinner tonight…!
This said, I need to go back to my tweets and ooh yes, if you who are reading this article and is using Twitter, please do not hesitate to let me know how do you use it, I am still lost…
(Hélène Dx.)